Delhi – itel expands its Indian feature‑phone lineup with the itel Care, a budget‑friendly device priced at ₹1,499 that is purpose‑built for seniors seeking a simple, dependable mobile experience.

The phone features a 2‑inch enlarged display paired with big, tactile keypad buttons. Its user interface relies on extra‑large icons, making everyday actions such as dialing, reading messages and scrolling through menus effortless.

Emergency SOS Button on the Back

A vivid red SOS button sits on the rear panel and activates after a two‑second press. Once triggered, the handset instantly dispatches a pre‑written distress message to up to five contacts pre‑selected by the user, then calls each number sequentially. This quick‑action feature is designed to connect seniors with family members or caregivers during critical moments.

Bilingual Voice Assistant – Hindi & English

itel equips the device with King Voice, an integrated voice assistant that vocalises menu items, incoming calls and text notifications. Users can toggle between Hindi and English, allowing hands‑free operation without squinting at the screen.

Loudspeaker and AI‑Driven Noise Cancellation

Audio output is reinforced by a 20 mm box‑type speaker and a built‑in power amplifier. The handset also incorporates AI ENC (Environmental Noise Cancellation) technology, which filters out background chatter to ensure crystal‑clear conversations even in bustling environments.

Power is supplied by a 1,150 mAh battery that charges via a modern USB‑Type‑C port. For casual photography, the phone includes a modest VGA‑resolution camera and a dual‑LED flash for illumination.

Classic Feature‑Phone Utilities

Beyond senior‑focused enhancements, the itel Care retains familiar tools such as a wireless FM radio with recording capability, Bluetooth connectivity, and a standard 3.5 mm headphone jack. It supports a single 2G SIM and offers expandable storage through a microSD slot that accepts cards up to 32 GB.

“The itel Care combines simplicity with essential safety features, making it an ideal companion for older users who value reliability over flashy specs,” says a senior‑tech analyst.

With its combination of large, easy‑to‑press controls, spoken guidance, rapid emergency outreach and boosted audio, the itel Care positions itself as a no‑frills, trustworthy sidekick for anyone who prefers straightforward connectivity.